Posted: August 31, 2009
by Lorrie T. Determann
Every
business would love to have the budget to employ a full-time
marketing expert, graphic
designer,
copywriter, media buyer,
public relations specialist, website guru, social media specialist,
and internet ad click expert. But, let’s be realistic. Most businesses
just can’t afford to employ that level of expertise to
assist them with their marketing efforts. While it may sound
expensive,
there are actually some full-service marketing organizations,
like LTD Company,
that provide expertise in all these areas for less than half
of what it would cost for you to hire just one of the professionals
listed
above. When you are ready to commit to a consistent marketing
effort,
you need to find a company that provides these services and
plan to make it a long-term relationship.
The most successful marketing campaigns are ones that engage
not only the target audience, but the employees of the business
being
marketed. A marketing company
team of experts serves as a professional sounding board that spearheads
campaigns that will truly reflect the “voice” of the business and create a
relationship marketing effort with the target audience. That effort takes time
and attention. Your marketing efforts are a year-in, year-out effort. Don’t
think you can simply work hard on it for a few months and then you’re
set. As each individual business and market grows and changes, the marketing
plan
must change along with it.
An exceptional marketing company will monitor the success of each campaign
and make changes based upon results. For example, the marketing plan for
the first
year of a new business will be very different from year two. If your company
is doing the same things in year five...you are most likely missing new segments
of your marketplace that need to be uncovered. Based upon your annual gross
sales and marketing budget, services of a marketing company can be yours
for as little
as $1,000 per month. How else could you have that level of expertise for
such short money? Invest in your marketing efforts... it will boost sales
and keep
you in business for the long term.
Even in a down economy, your marketing efforts can help you maintain
your market share and will send your numbers climbing much
quicker when the economy turns
around. Sitting on the sidelines only hinders your growth, and can have
a demoralizing effect on your staff. The world really does
revolve around marketing, isn’t
it time you got serious about yours?
